|Mobile phone company focuses on going green|
|Thursday, 07 April 2011 11:26|
Digicel is turning away from its traditional bright red and focusing on going green.
The local mobile phone company has announced a bold new campaign to become the eco-friendly telecommunications “green” leader in the Turks and Caicos Islands market.
According to Digicel TCI CEO, E. Jay Saunders, the aim is to “raise the level of sensitization to environmental issues of Digicel employees and customers alike and be ISO 14001 certified by 2012.”
ISO 14001 Certification was first introduced in 1996 and applies to any organization or company that wishes to implement, maintain and improve an environmental management system.
Some of the more immediate steps Digicel TCI says it plans to implement internally include the re-use and recycling of office paper, and ensure the use of reusable cups, water bottles, forks, spoons, etc.
They also plan to recycle by using TCI Waste Disposal to dispose of phone packaging and merchandise packaging, and introduce a “phone recycling program” to which customers can return broken phones, batteries, etc.
Finally the company will strive to recycle anything that can be re-used, reduce energy consumption and conserve water.
The company says it has already begun to live the go green policy in the office, establishing a committee of nine members to oversea the campaign, and has put a number of the above initiatives into practice.
On a community level, Digicel TCI will be encouraging its customers to re-use and recycle Digicel retail bags as well partner with TCI Waste Disposal to educate its staff and customers on TCI Waste Disposal’s recycling program and disposal methods.
Recycling bins will be introduced in Digicel offices and stores, and they plan to take part in the Turks and Caicos Hotel and Tourism Association’s annual Earth Day Clean-Up Campaign.
They also hope to partner with Provo Power Company Ltd. to promote energy conservation. “We’ll gladly partner with other organizations in the TCI, which are genuinely attempting to go green, ” Saunders said.
The Digicel team will also be using Facebook and Twitter to promote and inform Digicel customers about Digicel’s environmental commitment.
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