| Tourist Board begins new promotion of sister islands | | Print | |
| Friday, 30 September 2011 07:37 | |||
 The Turks and Caicos Tourist Board has launched an initiative to promote “The Sister Islands” in a new national campaign that includes billboards, print ads in national newspapers and magazines along with both radio and online advertisements. In taking on this new initiative, Director of Tourism Ralph Higgs said “we have an obligation to promote all 40 islands and cays that comprise the Turks and Caicos Islands, and this new endeavour we believe does just that.” The Grand Turk Cruise Center will have more promotional pieces showcasing our islands to some seven hundred thousand visitors who pass through that facility annually. Additionally, LCD screens at Providenciales and Grand Turk Airports will carry images from across the TCI. A survey of tourists in March showed that 97 percent never left Providenciales, while 4.5 percent and 3.7 percent visited North and Middle Caicos, respectively. “These new efforts by the board are driven to bring more traffic to the other islands by tourists who may be looking for something to do or another island to explore during their stay, and we believe that some of them may choose to return to vacation there,” Higgs said. In the source markets of the United States, Canada and Europe, the Tourist Board continues to partner with our wholesalers, airline partners and local hoteliers to promote the destination internationally. The board and members of the Turks and Caicos Hotel and Tourism Association just completed a sales blitz across the Northeast United States meeting with travel agencies and agents in four major markets. Properties represented during the week long meetings were Amanyara, Parrot Cay, Point Grace, The Regent Grand, Villa Renaissance, Comfort Suites, The Sands, Ocean Club and The Alexandra. Meetings with the travel agents and agencies were held in New Jersey, Connecticut, Long Island and Manhattan, New York respectively. During the Northeast sales blitz, the Tourist Board representatives and properties collectively met with 45 agencies and 465 agents. The board carried out a similar exercise in the Maritimes Provinces of Canada Aug. 7-19 to support the upcoming direct flight from Halifax, Nova Scotia, to Providenciales beginning in February. Some of the cities visited were Halifax, Dartmouth, Newfoundland, Fredericton, Moncton and Charlottetown. Meetings were conducted with some eighty-seven agencies. In the coming weeks and months the Tourist Board will be exhibiting at a number of shows including Salon International Tourism Voyages (SITV) in Montreal, The London Wedding Show, World Travel Market (WTM) and International Luxury Travel Market in Cannes, France. TCI destination videos will be available on American Airlines, Continental, US Airways and Delta on all their domestic and international flights. Photo: Mudjin Harbour, Middle Caicos Click here to read the complete tourist survey
|
Related Articles
Entertainment: Your Island Guide
|
Top things to do in April Top things to do in April 1. From Golfing to More... |
|
Valentine’s Day Cup 2013 model sailboat races The Middle Caicos Sailboat Association will once again present the annual model sailboat races at More... |
|
Lime and Tourist Board announce weekly Fish Fry The Turks & Caicos Tourist Board & LIME partner with Cultural Fish Fry The Turks & Caicos Tourist More... |
|
Turks & Caicos Reef Fun to host dazzling evening The Turks and Caicos Reef Fund will host its 2nd Annual Cocktail Party Reception on Jan. 26 at the More... |
|
Fashion Glam at Regent Palms The Regent Palms is inviting everyone to an evening of fashion and glamour at their event being More... |
Latest Community News
|
Cholera Clinical Management Training Held in the TCI Healthcare professionals from the TCI Health Services were trained in the Clinical Management of More... |
|
Illegal Haitian immigrants Intercepted Illegal Haitian Immigrants Intercepted, to the Repatriated According to the Ministry of Border More... |
|
Ministry of Health Reminding public about sanitation Health surveillance teams attached to the Ministry of Health and Human Services (MOHHS) have More... |
|
Scholarship applications now being accepted The Ministry of Education has announced that they are now accepting applications for scholarships More... |
|
History and traditions stay alive at the 13th annual boat races in Middle Caicos The 2013 Valentines Day Cup welcomed many fun loving residents and tourists to Middle Caicos’ More... |