|Partners for a Better Future|
A wise individual once said that “you can tell a man by the company he keeps”. Whilst this quote was intended for an individual, the principle remains the same across the business community also.
Using strategic partnerships to complement the appeal and credibility of a brand, product or service is not new but in view of the economic landscape in which the corporate world finds itself, it is an approach worth revisiting. The mutual benefits for small businesses and large organizations alike can be rewarding, creating efficiencies and helping to open up new markets that otherwise wouldn’t exist.
A perfect example of using strategic partnerships to enhance a product can be seen right here in Providenciales at Beaches Turks & Caicos Resort Villages and Spa.
The two newest members of the Beaches partnership stable include Scratch DJ Academy directly from New York City, adding a hip and edgy appeal to the resort’s ‘teen’ and ‘tween’ guests, and XBOX 360, the gaming giant embodied via a funky, no-money-needed ‘Game Garage’ where kids, both young and old, can hang out and play the latest games. In a recent article published in Advertising Age, XBOX is listed as one of the top 5 brands to have a successful marketing strategy during a recession and thanks to their successful innovation and added value, their sales increased some 53% over last year.
Beaches has not stopped there. They are carrying this winning strategy throughout the whole resort experience. Some further examples of partnerships they have formed to help them reach a great audience and take advantage of some of the brand loyalty that exists in the market are:
Here comes the bride…
Up my Street:
Suits you Sir!
Pump Up the Volume!
Beaches is providing excellent examples of how any business can use strategic partnerships to not only reduce their operating costs, but also to attract new customer bases. Now, those middle aged kids that always found it too boring to go on holidays with their parents and younger siblings are very likely to reconsider. This will not only generate many new visitors, but also increase loyalty with their existing guests inspiring them to come back soon. The wide array of Beaches partnerships also shows that it pays off to think outside the box. Have you done that lately?
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